Lake Havasu Alternative Weeklies Advertising
The key to successful advertising is to determine the best medium or combination of media to accomplish your sales and marketing objectives. This profile covers Cable/Satellite TV alone or as part of a Cable/Satellite TV / Radio media mix.
Alternative Weeklies Advertising Quick Facts
Among activities frequently enjoyed by alternative newsweekly readers are attending rock/pop concerts, going to bars/nightclubs and traveling to foreign locales. (Alternative Weekly Network, 2011)
Advantages of Alternative Weeklies Advertising
Distribution: Weeklies usually are distributed free throughout a city.
Hip Image: Many newsweeklies are targeted to hip, youngish readers who rarely look at daily newspapers. In particular, the local newsweekly is the source of choice for entertainment news among young demographics.
Disadvantages of Alternative Weeklies Advertising
Advertising Environment: The flip side of newsweeklies' less-strict ad acceptance policy is that the environment created by certain types of ads may not be suitable for mainstream businesses or products.
Ad Clutter: Most weeklies rely completely on advertising for revenue, so the typical issue is crammed with ads, often clustered together in groups. This practice can make it difficult for a given ad to stand out.
Radio Advertising Bureau, 2012
Alternative Weekly Network, 2011
Association Of Alternative Newsweeklies, 2011
Advertising Contact Information